| 08:00 - 08:45 |
Registration |
| 08:45 - 10:00 |
Opening Session
"Chronicle: from the impossible to the possible".
Speakers: Agnès Mérat y Miguel Gutiérrez - Laboratorio en Movimiento. Traveling from Mexico to Patagonia in a van powered by used cooking oil, do you think it is possible? The enthusiasm and passion for life are the vehicles of the message of this conference, the impossible becomes possible when you believe in it. Through the story of this adventure, obstacles overcome and the success of a challenge a- prior impossible, the audience will connect with their deepest vocation, to realize their own dreams. |
| 10:00 - 10:30 |
"How to cook innovative events".
Speaker: Lorenzo Ruiz. Vicepresidente - Servem México S.C. |
| 10:30 - 11:15 |
Benchmarking reloeded.
Speaker: Alejandro Watson. General Manager and Partner - Watson y Asociados |
| 11:15 - 11:30 |
Break |
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CORPORATE BUYERS, MEETING & INCENTIVE PLANNERS |
SUPPLIERS |
| 11:30 - 12:00 |
"Golf as a marketing tool for events".
Speaker: Jerry L. Gross - IVI Destination Management |
Panel
How to use the media?.
Moderator: Fernando Compeán, CMM, CITE, CMP, CMS. Speakers: Tom Casademont, VP Business Development - I&IM. Meetings Media; Lynne Richardson - Executive Director Brand Solutions, Meetings Media |
| 12:00 - 12:45 |
"Contracts: negotiation and renegotiation".
Speaker: Jorge Martin del Campo. Corporate Accounts Director - Posadas Group |
How to participate in an international associations or event. How to take advantage from these international associations for an intelligent promotional growth for your own business.
Ponente: Eduardo Chaillo CMP, CMM, Executive Director Meeting Industry - Mexico Tourism Board |
| 12:50 - 13:20 |
Plenary Session
"The Global Vision 2010".
Speaker: Joanne H. Speaker: Joham, CMP, CMM - Regional Director North America, ICCA |
| 13:20 - 15:00 |
Lunch |
| 15:00 - 16:45 |
Workshop.
How to resolve a difficult case?.
Coordinator: Armando E. Ventos. This, person who has become the icon of the organization of congresses and conventions, will help us to clear up situations we face everyday in our events. |
| 16:45 - 17:00 |
Lets make our events greener, more than a 100 tips.
Fernando Compéan Fernando Compeán, CMM, CITE, CMP, CMS. |
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